The Mapping between Business E-marketing mix and Internet Consumers’ Decision-Making Styles in E-Commerce

UM > Faculty of Business Administration

Status	已發表Published
	The Mapping between Business E-marketing mix and Internet Consumers’ Decision-Making Styles in E-Commerce
	K. M., Sam1 ; C. R., Chatwin 2
	2005
Conference Name	the Fifth International Conference on Electronic Business
Source Publication	Proceeding of the Fifth International Conference on Electronic Business
Pages	411 – 418
Conference Date	December 5-9, 2005
Conference Place	Hong Kong
Abstract	As a result of the emergence of E-Commerce, e-marketing mix has been widely adopted by most businesses and companies. Currently, the tools of e-marketing mix are provided by the company web site so that the customers can decide whether the company portfolio of products and/or services suits their needs. If we can understand the psychological factors of customer behavior, businesses can know which customers are suitable. This paper presents the relationship between e-marketing mix of particular businesses and psychological factors of customer behavior in order to provide an easier way for both businesses and customers to find their target needs.
Keyword	Consumer Psychological Factors Internet Marketing E-marketing Mix
Language	英語English
Document Type	Conference paper
Collection	Faculty of Business Administration DEPARTMENT OF ACCOUNTING AND INFORMATION MANAGEMENT
Affiliation	1.Faculty of Business Administration, University of Macau, Av. Padre Tomás Pereira S.J., Taipa, Macao 2.School of Engineering, University of Sussex, Falmer, Brighton BN1 9QT
First Author Affilication	Faculty of Business Administration
Recommended Citation GB/T 7714	K. M., Sam,C. R., Chatwin. The Mapping between Business E-marketing mix and Internet Consumers’ Decision-Making Styles in E-Commerce[C], 2005, 411 – 418.
APA	K. M., Sam., & C. R., Chatwin (2005). The Mapping between Business E-marketing mix and Internet Consumers’ Decision-Making Styles in E-Commerce. Proceeding of the Fifth International Conference on Electronic Business, 411 – 418.

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