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Engagement and Appeal in Market Niches: Airlines on Singaporean Routes, 1990-2008
Jie Wu1; Jeroen Kuilman2
2010
Conference NameAcademy of Management 2010 Annual Meeting
Source Publication2010 Academy of Management Annual Meeting Program
Conference DateAugust 6-10, 2010
Conference PlaceMontreal, QC; Canada
Language英語English
Document TypeConference paper
CollectionUniversity of Macau
Affiliation1.University of Macau
2.Tilburg University
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Jie Wu,Jeroen Kuilman. Engagement and Appeal in Market Niches: Airlines on Singaporean Routes, 1990-2008[C], 2010.
APA Jie Wu., & Jeroen Kuilman (2010). Engagement and Appeal in Market Niches: Airlines on Singaporean Routes, 1990-2008. 2010 Academy of Management Annual Meeting Program.
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