This paper aims to explore how the place attachment influence the relationship between customer service quality and loyalty in hot spring resort. The data was collected in 3 hot spring resorts located in north China, southwest China and south China. The proposed “customer service–place attachment–customer loyalty” model was tested with a structural equation modelling (SEM) analysis. The results indicated that the proposed model is supported and place attachment mediates the effect of Customer service on loyalty. Hot spring customer’ loyalty could be predicted by customer service through the place attachment. Place attachment is important to obtain the loyalty in hot spring resort. The industry need to consider the ways to improve the level of place attachment to the hot spring resort.