Internet changed the concept and the way of marketing in recent years. Gaming industry pays much more attention on its marketing strategy with Internet concerns. Web gambling is a good example to show how Internet makes traditional gaming industry and operators more influential and profitable. The paper discusses the extension of the traditional marketing 4Ps to innovative 4Cs in web gambling (or online gambling). Lots of Sractical examples of how Macau conducts its web gambling in the new marketing framework were provided.