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Chinese consumer's adoption intention towards 3G mobile phone
Matthew T. Liu1; Lee-Lien Huang2; Alexander Nai-Chi Chen3
2008
Source PublicationInternational Journal of Mobile Communications (IJMC)
ISSN1470-949X
Volume6Issue:6Pages:770-786
Abstract

This research paper proposed a model for the adoption of wireless communication technology. Specifically, we examined factors affecting the adoption of 3G mobile phone in China. This research is primarily based on a telephone survey with a valid sample of 280 random respondents who have experience in using 3G mobile phones from five major cities in China. The empirical result shows that 'technology cluster' is significantly important, while other factors in predicting user's intention to adopt 3G mobile phone are not significant. To some extent, it is contradictory to some existing innovation adoption literatures. Practical and theoretical implications and explanations are provided. Further research in this area is highly recommended.

Keyword3g Mobile Communications Technology Cluster Innovation Diffusion Lifestyle
DOI10.1504/IJMC.2008.019825
Indexed BySSCI
Language英語English
WOS Research AreaCommunication
WOS SubjectCommunication
WOS IDWOS:000261774200008
PublisherInderscience Enterprises Ltd
Scopus ID2-s2.0-49249084285
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
Corresponding AuthorAlexander Nai-Chi Chen
Affiliation1.Faculty of Business and Administration, University of Macau, Luso Building, Av. Padre Tomas Pereira S.J. Taipa, Macau SAR, China
2.School of Management Development, Feng Chia University, 100, Wenhwa Road, Seatwen, Taichung, Taiwan 40724, ROC
3.Macau University of Science and Technology, Macau A109, Avenue Wai Long, Taipa, Macau SAR, China
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Matthew T. Liu,Lee-Lien Huang,Alexander Nai-Chi Chen. Chinese consumer's adoption intention towards 3G mobile phone[J]. International Journal of Mobile Communications (IJMC), 2008, 6(6), 770-786.
APA Matthew T. Liu., Lee-Lien Huang., & Alexander Nai-Chi Chen (2008). Chinese consumer's adoption intention towards 3G mobile phone. International Journal of Mobile Communications (IJMC), 6(6), 770-786.
MLA Matthew T. Liu,et al."Chinese consumer's adoption intention towards 3G mobile phone".International Journal of Mobile Communications (IJMC) 6.6(2008):770-786.
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