Privacy is a basic human need (Doyal, 1997). While individuals want to communicate and present themselves to others, many could become increasingly vigilant with regard to the information they disclose. This is well captured by the concept of “information privacy”, which was about one’s decision regarding when, how, and to what extent information about them is communicated to others (Westin, 1967). The concern of information privacy is thus about being in control of information, security of information exchange, and whether the collector of this information will behave appropriately (Lenier Jr. & Saini, 2008). The notion of information privacy has recently come to be viewed as a critical ethical issue that deserves attention from both scholars and practitioners (Smith, Milburg, & Burke, 1996). In this paper, we examined Chinese young people’s understanding of information privacy and how their concerns with information privacy varied across contexts. Many studies have investigated privacy concern in virtual worlds, wherein individuals could easily present themselves with a totally different identity. We shifted our attention to the offline world, with the aim to achieve a better understanding of how young people nowadays think and behave when it comes to privacy issues.