Macao's meeting and convention industry has begun to develop in the past few years. The interest in developing this industry is due to the recognition of its significant contribution to the local economy and the belief that it could help to diversify the city's economy and reduce its reliance on the gambling industry. Macao's meeting and convention sector is still at an early stage of development, and research in this area is limited. This article examines the strengths and weaknesses of Macao as an attractive meeting and convention destination by interviewing 16 stakeholders in the industry. Macao's major strengths are identified as sufficient hotel, entertainment, and convention facilities; strong governmental support; a location connecting the European countries and the East; and the passion of local people working in the industry. The weaknesses include the lack of human resources, poor infrastructure and transportation, the lack of attractions, the lack of legal regulation or a government department to coordinate the sector, limited capacity of the border gates, and the absence of an industry base and a poor business climate. Recommendations are proposed to increase the attractiveness and competiveness of the industry. © Taylor & Francis Group, LLC.