Philosophy is presented in a wide range of forms, none of which can be convincingly claimed to be the "genuine"one. Historically speaking, there is not one "proper"way of doing philosophy, evidencing what may be called the social contingency of philosophy. This paper aims to provide a "critical"philosophy of today, in the Kantian sense of a philosophy that reflects on the conditions of its possibility, and thereby acknowledges the limitations they impose. Conceptually, our approach is grounded in Niklas Luhmann's social systems theory, in which "functional differentiation"and "second-order observation"are two crucial characteristics of modern society. The paper discusses how presentations of philosophy align themselves with the second-order observation mechanisms of the specific social systems in which they are "hosted."This paper deals in particular with two such systems: Academics and social (or mass) media. These forms of presenting philosophy produce two different kinds of philosophy presenters: The expert and the influencer.