Colorimetric and fluorescent probes have emerged as a potent tool for pH sensing due to easy operation and high sensitivity. However, most of the existing bimodal probes require complicated synthesis, which greatly limits their wide applications. Herein, a simple fluorescent dye (called BFCUR) featuring a D-π-A-π-D conjugated system was developed from the natural polyphenol curcumin (CUR). BFCUR exhibited significant red-shift in UV absorption and fluorescence emission as pH increased because of the deprotonation of the phenolic hydroxyl groups, which resulted in the enhanced intramolecular charge transfer (ICT). The ratiometric pH detection of BFCUR was achieved with remarkable accuracy by monitoring both the absorbance ratio A/A and the fluorescence intensity ratio I/I under various pH values. In addition, the clear color changes of BFCUR under different pH conditions were visible, which enabled BFCUR to be used in test strips for rapid, visual pH detection. Moreover, BFCUR exhibited low cytotoxicity, and was successfully applied for intracellular pH detection, where the fluorescence intensity was linearly related to pH value. This study highlighted the great potential of CUR-derived BFCUR as colorimetric and fluorescent probes for ratiometric-pH sensing and cell imaging.