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Perceived Authenticity and Experience Quality in Intangible Cultural Heritage Tourism: The Case of Kunqu Opera in China
Lu, Wenwen1; Su, Yongjun1; Su, Sitan2; Zhao, Jie3; Zhang, Li4
2022-03-01
Source PublicationSustainability (Switzerland)
ISSN2071-1050
Volume14Issue:5Pages:2940
Abstract

In the era of the experience economy, intangible cultural heritage (ICH) is now much a richer in terms of authenticity, which largely enriches the tourist experience. This study aims to apply authenticity theory to the field of intangible cultural heritage tourism (ICHT) and to analyze the relationship between the dual dimensions of tourists’ perceived authenticity (constructivism and existentialism) and experience quality and satisfaction. A total of 302 valid questionnaires were collected and analyzed using structural equation modeling through a survey of Kunqu Opera, a World ICH in China. The results of this study confirm that the dual dimensions of authenticity (constructive and existential) have significantly different effects on experience quality and satisfaction. Furthermore, with regard to the mediating effect of experience quality, experience quality plays a partially mediating role between existential authenticity and satisfaction. However, constructive authenticity is a positive influence on satisfaction through existential authenticity and experience quality. This article is concluded with a discussion on the theoretical and managerial implications.

KeywordExperience Quality Intangible Cultural Heritage (Ich) Intangible Cultural Heritage Tourism (Icht) Kunqu Opera Perceived Authenticity Satisfaction
DOI10.3390/su14052940
URLView the original
Indexed BySCIE ; SSCI
Language英語English
WOS Research AreaScience & Technology - Other Topics ; Environmental Sciences & Ecology
WOS SubjectGreen & Sustainable Science & Technology ; Environmental Sciences ; Environmental Studies
WOS IDWOS:000768139800001
PublisherMDPI, ST ALBAN-ANLAGE 66, CH-4052 BASEL, SWITZERLAND
Scopus ID2-s2.0-85126362633
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Citation statistics
Document TypeJournal article
CollectionFaculty of Social Sciences
Corresponding AuthorSu, Yongjun
Affiliation1.Joint Institute of Ningbo University and University of Angers/Donghai Academy, Ningbo University, Ningbo, 315211, China
2.Faculty of Social Sciences, University of Macau, Taipa, 999078, Macao
3.School of Economics and Management, Inner Mongolia Normal University, Hohhot, 010022, China
4.School of International Studies, Zhejiang Business Technology Institute, Ningbo, 315012, China
Recommended Citation
GB/T 7714
Lu, Wenwen,Su, Yongjun,Su, Sitan,et al. Perceived Authenticity and Experience Quality in Intangible Cultural Heritage Tourism: The Case of Kunqu Opera in China[J]. Sustainability (Switzerland), 2022, 14(5), 2940.
APA Lu, Wenwen., Su, Yongjun., Su, Sitan., Zhao, Jie., & Zhang, Li (2022). Perceived Authenticity and Experience Quality in Intangible Cultural Heritage Tourism: The Case of Kunqu Opera in China. Sustainability (Switzerland), 14(5), 2940.
MLA Lu, Wenwen,et al."Perceived Authenticity and Experience Quality in Intangible Cultural Heritage Tourism: The Case of Kunqu Opera in China".Sustainability (Switzerland) 14.5(2022):2940.
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