Residential College | false |
Status | 已發表Published |
Tourists’ Description of their Experiences of the Servicescape of Integrated Resorts: the Case of Macau | |
Chan, Sow Hup Joanne1; Wan, Yim King Penny2; Tam, Un Teng Zoe3 | |
2019-07-18 | |
Source Publication | International Journal of Hospitality and Tourism Administration |
ABS Journal Level | 1 |
ISSN | 1525-6480 |
Volume | 22Issue:3Pages:269-302 |
Abstract | This paper investigated customers’ experiences of the servicescape of integrated resorts. It also examined how the customers’ experiences affected their emotions, satisfaction and behavioral intention. Face-to-face qualitative interviews were conducted with 60 Mainland Chinese tourists in Macau. The results identified 12 dimensions of servicescape that formed the total customer experiences. Esthetic and entertainment experiences played a crucial role in creating the customers’ total experiences and had the greatest effects on customers’ emotions, satisfaction and behavioral intention in integrated resorts. This study contributes to the association of servicescape with customer experiences in the context of integrated resorts. Based on the results, insights and practical recommendations were offered to resort operators of ways to enhance their customer experiences through the improvement of the resorts’ servicescape. |
Keyword | Customer Experience Integrated Resorts Macau Mainland Chinese Tourists Servicescape |
DOI | 10.1080/15256480.2019.1641453 |
URL | View the original |
Language | 英語English |
Publisher | Routledge |
Scopus ID | 2-s2.0-85090182481 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | DEPARTMENT OF MANAGEMENT AND MARKETING Faculty of Business Administration |
Corresponding Author | Chan, Sow Hup Joanne |
Affiliation | 1.Faculty of Business Administration, University of Macau, Macao 2.Tourism College, Institute for Tourism Studies, Colina de Mong-Ha, Macao 3.Retail/Sales Department, Louis Vuitton Macau Co. Ltd, Macao |
First Author Affilication | Faculty of Business Administration |
Corresponding Author Affilication | Faculty of Business Administration |
Recommended Citation GB/T 7714 | Chan, Sow Hup Joanne,Wan, Yim King Penny,Tam, Un Teng Zoe. Tourists’ Description of their Experiences of the Servicescape of Integrated Resorts: the Case of Macau[J]. International Journal of Hospitality and Tourism Administration, 2019, 22(3), 269-302. |
APA | Chan, Sow Hup Joanne., Wan, Yim King Penny., & Tam, Un Teng Zoe (2019). Tourists’ Description of their Experiences of the Servicescape of Integrated Resorts: the Case of Macau. International Journal of Hospitality and Tourism Administration, 22(3), 269-302. |
MLA | Chan, Sow Hup Joanne,et al."Tourists’ Description of their Experiences of the Servicescape of Integrated Resorts: the Case of Macau".International Journal of Hospitality and Tourism Administration 22.3(2019):269-302. |
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