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Tourists’ Description of their Experiences of the Servicescape of Integrated Resorts: the Case of Macau
Chan, Sow Hup Joanne1; Wan, Yim King Penny2; Tam, Un Teng Zoe3
2019-07-18
Source PublicationInternational Journal of Hospitality and Tourism Administration
ABS Journal Level1
ISSN1525-6480
Volume22Issue:3Pages:269-302
Abstract

This paper investigated customers’ experiences of the servicescape of integrated resorts. It also examined how the customers’ experiences affected their emotions, satisfaction and behavioral intention. Face-to-face qualitative interviews were conducted with 60 Mainland Chinese tourists in Macau. The results identified 12 dimensions of servicescape that formed the total customer experiences. Esthetic and entertainment experiences played a crucial role in creating the customers’ total experiences and had the greatest effects on customers’ emotions, satisfaction and behavioral intention in integrated resorts. This study contributes to the association of servicescape with customer experiences in the context of integrated resorts. Based on the results, insights and practical recommendations were offered to resort operators of ways to enhance their customer experiences through the improvement of the resorts’ servicescape.

KeywordCustomer Experience Integrated Resorts Macau Mainland Chinese Tourists Servicescape
DOI10.1080/15256480.2019.1641453
URLView the original
Language英語English
PublisherRoutledge
Scopus ID2-s2.0-85090182481
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Faculty of Business Administration
Corresponding AuthorChan, Sow Hup Joanne
Affiliation1.Faculty of Business Administration, University of Macau, Macao
2.Tourism College, Institute for Tourism Studies, Colina de Mong-Ha, Macao
3.Retail/Sales Department, Louis Vuitton Macau Co. Ltd, Macao
First Author AffilicationFaculty of Business Administration
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Chan, Sow Hup Joanne,Wan, Yim King Penny,Tam, Un Teng Zoe. Tourists’ Description of their Experiences of the Servicescape of Integrated Resorts: the Case of Macau[J]. International Journal of Hospitality and Tourism Administration, 2019, 22(3), 269-302.
APA Chan, Sow Hup Joanne., Wan, Yim King Penny., & Tam, Un Teng Zoe (2019). Tourists’ Description of their Experiences of the Servicescape of Integrated Resorts: the Case of Macau. International Journal of Hospitality and Tourism Administration, 22(3), 269-302.
MLA Chan, Sow Hup Joanne,et al."Tourists’ Description of their Experiences of the Servicescape of Integrated Resorts: the Case of Macau".International Journal of Hospitality and Tourism Administration 22.3(2019):269-302.
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