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Meta-path Based Neighbors for Behavioral Target Generalization in Sequential Recommendation
Chen, Junyang1; Gong, Zhiguo2; Li, Yuanman3; Zhang, Huanjian4; Yu, Hongyong4; Zhu, Junzhang4; Fan, Ge5; Wu, Xiao Ming6; Wu, Kaishun1
2022-06
Source PublicationIEEE Transactions on Network Science and Engineering
ISSN2327-4697
Volume9Issue:3Pages:1658-1667
Abstract

Click-through rate (CTR) prediction is a crucial task in recommender systems, which aims to model users' dynamic preferences from their historical behaviors. To achieve this goal, most of the previous models adopt sequential neural networks (e.g., GRU) to encode the historical interactions into item representations for recommendations. Though these methods can perform well on recommending highly relevant items to users, we argue that such models are sub-optimal for the long-term user experience due to highly skewed recommendations: Monotonous items with similar subjects get more exposure because of inadequate interest explorations. Thus, some items which are not quite relevant to the users' historical preferences should be considered. To address these limitations, we propose a Heterogeneous Graph Enhanced Sequential Neural Network, HGESNN, to explore the interests of users beyond their historical interactions by explicitly modeling item relations with meta-path constructions. We incorporate a transformer-based network to embed personalized user intents into sequential learning. In the experiments on both public and industrial datasets, HGESNN significantly outperforms the state-of-the-art solutions. Specifically, HGESNN has been deployed in the main traffic of our Image-Text feed recommender system, which obtains 6.28\%, 6.82\%, and 4.77\% CTR gains on news, novels, and entertainment contents, respectively.

KeywordBehavioral Target Generalization Sequential Recommendation Ctr Prediction Recommender Systems
DOI10.1109/TNSE.2022.3149328
URLView the original
Indexed BySCIE
Language英語English
WOS Research AreaEngineering ; Mathematics
WOS SubjectEngineering, Multidisciplinary ; Mathematics, Interdisciplinary Applications
WOS IDWOS:000800200900059
PublisherIEEE COMPUTER SOC, 10662 LOS VAQUEROS CIRCLE, PO BOX 3014, LOS ALAMITOS, CA 90720-1314
Scopus ID2-s2.0-85124750058
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionDEPARTMENT OF COMPUTER AND INFORMATION SCIENCE
Faculty of Science and Technology
THE STATE KEY LABORATORY OF INTERNET OF THINGS FOR SMART CITY (UNIVERSITY OF MACAU)
Corresponding AuthorLi, Yuanman
Affiliation1.Shenzhen University, 47890 Shenzhen, Guangdong, China, 518060
2.State Key Laboratory of Internet of Things for Smart City, Department of Computer Information Science, University of Macau, Taipa 999078, Macao
3.Guangdong Key Laboratory of Intelligent Information Processing, College of Electronics and Information Engineering, Shenzhen University, Shenzhen 518060, China
4.Platform and Content Group, Tencent Inc., Shenzhen 518054, China
5.Interactive Entertainment Group, Tencent Inc., Shenzhen 518054, China
6.the Department of Computing, The Hong Kong Polytechnic University, 26680 Kowloon, HK, Hong Kong
Recommended Citation
GB/T 7714
Chen, Junyang,Gong, Zhiguo,Li, Yuanman,et al. Meta-path Based Neighbors for Behavioral Target Generalization in Sequential Recommendation[J]. IEEE Transactions on Network Science and Engineering, 2022, 9(3), 1658-1667.
APA Chen, Junyang., Gong, Zhiguo., Li, Yuanman., Zhang, Huanjian., Yu, Hongyong., Zhu, Junzhang., Fan, Ge., Wu, Xiao Ming., & Wu, Kaishun (2022). Meta-path Based Neighbors for Behavioral Target Generalization in Sequential Recommendation. IEEE Transactions on Network Science and Engineering, 9(3), 1658-1667.
MLA Chen, Junyang,et al."Meta-path Based Neighbors for Behavioral Target Generalization in Sequential Recommendation".IEEE Transactions on Network Science and Engineering 9.3(2022):1658-1667.
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