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Monitoring and forecasting COVID-19 impacts on hotel occupancy rates with daily visitor arrivals and search queries
Wu, Edmond H.C.1; Hu, Jihao1,3; Chen, Rui2
2022-02-01
Source PublicationCurrent Issues in Tourism
ABS Journal Level2
ISSN1368-3500
Volume25Issue:3Pages:490-507
Abstract

The COVID-19 pandemic is greatly affecting the hospitality industry worldwide. Lodging demand is severely reduced as people's fear of coronavirus spreading risk in hotels. This research makes a timely contribution to the hospitality literature by proposing the mixed data sampling models (MIDAS) to monitor and forecast latest hotel occupancy rates with high-frequency big data sources, such as daily visitor arrivals and search query data. Quantitative evidence from Macau from January to July 2020 confirms that MIDAS models can measure the dynamic impacts of the COVID-19 pandemic on hotel occupancy and have a better prediction accuracy and explanation ability than competitive models. Industry practitioners can adopt this big data analytical framework to make daily or monthly updates of lodging demand, conduct scenario analysis, plan and trace the recovery schedule during and post COVID-19 phases. Finally, managerial implications and future work are highlighted.

KeywordBig Data Covid-19 Forecast Hotel Occupancy Rate Search Query Data Visitor Arrivals
DOI10.1080/13683500.2021.1989385
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000711250000001
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND
Scopus ID2-s2.0-85118280087
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Document TypeJournal article
CollectionFaculty of Business Administration
Affiliation1.School of Economics and Finance, South China University of Technology, Guangzhou Higher Education Mega Centre, Guangzhou, China
2.Faculty of Business Administration, University of Macau, Avenida da Universidade, Macao
3.CUHK Business School, The Chinese University of Hong Kong, Shatin, N.T, Hong Kong
Recommended Citation
GB/T 7714
Wu, Edmond H.C.,Hu, Jihao,Chen, Rui. Monitoring and forecasting COVID-19 impacts on hotel occupancy rates with daily visitor arrivals and search queries[J]. Current Issues in Tourism, 2022, 25(3), 490-507.
APA Wu, Edmond H.C.., Hu, Jihao., & Chen, Rui (2022). Monitoring and forecasting COVID-19 impacts on hotel occupancy rates with daily visitor arrivals and search queries. Current Issues in Tourism, 25(3), 490-507.
MLA Wu, Edmond H.C.,et al."Monitoring and forecasting COVID-19 impacts on hotel occupancy rates with daily visitor arrivals and search queries".Current Issues in Tourism 25.3(2022):490-507.
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