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Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products
Tseng, Ting-Hsiang; Balabanis, George; Liu, Matthew Tingchi
2018
Source PublicationINTERNATIONAL MARKETING REVIEW
ABS Journal Level3
ISSN0265-1335
Volume35Issue:1Pages:72-92
Abstract

Purpose The purpose of this paper is to examine the inconsistency of explicit and implicit domestic country bias (DCB) across different types of products and in the context of two countries.

KeywordConsumer Ethnocentrism Domestic Country Bias Implicit Attitude Product Typicality
DOI10.1108/IMR-05-2013-0092
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaBusiness & Economics
WOS SubjectBusiness
WOS IDWOS:000426881700004
PublisherEMERALD GROUP PUBLISHING LTD
The Source to ArticleWOS
Scopus ID2-s2.0-85043398340
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Citation statistics
Document TypeJournal article
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Faculty of Business Administration
Recommended Citation
GB/T 7714
Tseng, Ting-Hsiang,Balabanis, George,Liu, Matthew Tingchi. Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products[J]. INTERNATIONAL MARKETING REVIEW, 2018, 35(1), 72-92.
APA Tseng, Ting-Hsiang., Balabanis, George., & Liu, Matthew Tingchi (2018). Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products. INTERNATIONAL MARKETING REVIEW, 35(1), 72-92.
MLA Tseng, Ting-Hsiang,et al."Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products".INTERNATIONAL MARKETING REVIEW 35.1(2018):72-92.
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