The present book casts some light on the culture and trade conundrum with a view to isolating options for an appropriate legal response of the multilateral trading system under the WTO. It follows the evolution of the concept of cultural industries, from its birth in the context of critical social theory across the field of political economy to its first appearance in the legal context with the 1988 Canada-United States Free Trade Agreement. After a short analysis of the cultural industries exemption in the North American context, its focus shifts to the GATT/WTO system of which the basic provisions are discussed in connection with the category of cultural goods and services known as the cultural industries. Their critical analysis yields the present imperfections inherent in the WTO system as a corollary of the fragmentation of the international legal order. Before some final conclusions are drawn, these imperfections are contrasted with the relevant experiences within the context of the process of European integration from the European Economic Community to the European Union.