| Status | 已發表Published |
| Challenges and opportunities in the Macau casino gaming industry | |
Tcheong, P.; Liu, T. C. ; Loi, H.
| |
| 2016-06-01 | |
| Source Publication | Proceedings of 16th International Conference on Gambling & Risk Taking
 |
| Publication Place | Las Vegas, Nevada, USA |
| Publisher | University of Nevada, Las Vegas (UNLV) |
| Abstract | The viewpoints from industry (1) briefly review the success in last decade (2) analyze what challenges and difficulties came across currently, and (3) forecast opportunities/development in next decade of Macau gambling industry. Macroeconomic and political factors in China are the principal direct cause of Macau’s gambling revenue decline in 2014, implicating the vulnerability and unsustainability associated with the VIP business model of gambling industry. Although Macau continues to face challenges since late 2014, the prospect of Macau gambling industry is still optimistic in the long term, as there are emerging positive catalysts which will boost demand. From casino operators’ perspective, they should continue to try to increase revenue from mass market and non-gaming business by relocating the resource and adding more non-gaming amenities. This paper provides a fresh perspective, and a new line of thinking with regard to how gambling industry in Macau will develop in next decade since 2015. It therefore potentially directs a new path of research in the area. |
| Keyword | Gambling industry Macau VIP market Mass market Diversification |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 21734 |
| Document Type | Conference paper |
| Collection | CENTRE FOR CONTINUING EDUCATION |
| Corresponding Author | Loi, H. |
| Recommended Citation GB/T 7714 | Tcheong, P.,Liu, T. C.,Loi, H.. Challenges and opportunities in the Macau casino gaming industry[C], Las Vegas, Nevada, USA:University of Nevada, Las Vegas (UNLV), 2016. |
| APA | Tcheong, P.., Liu, T. C.., & Loi, H. (2016). Challenges and opportunities in the Macau casino gaming industry. Proceedings of 16th International Conference on Gambling & Risk Taking. |
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