| Status | 已發表Published |
| The counterfeited shopaholic: the case of US travelers | |
Teah, M. ; Liu, T. C.
| |
| 2016-05-01 | |
| Source Publication | Proceedings of The Mystique of Luxury Brands Shanghai Conference 2016
 |
| Publication Place | Perth |
| Publisher | Curtin Business School |
| Abstract | The purpose of the study is to examine the counterfeit shopping behaviour while travelling overseas. While research surrounding counterfeit behaviour has been around for decades, the understanding of counterfeit shopping behaviour of travellers is lesser understood. The influence of fun, status consumption and shopping motives are tested on attitudes towards counterfeits of luxury brands and purchase intention. Data was collected using a research panel in the US and analysed using SPSS. The findings are valuable for policy makers, brand practitioners and academics. |
| Keyword | Counterfeit Shopping Luxury Brands Fun Purchase Intention Travelling |
| URL | View the original |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 21759 |
| Document Type | Conference paper |
| Collection | CENTRE FOR CONTINUING EDUCATION |
| Corresponding Author | Teah, M. |
| Recommended Citation GB/T 7714 | Teah, M.,Liu, T. C.. The counterfeited shopaholic: the case of US travelers[C], Perth:Curtin Business School, 2016. |
| APA | Teah, M.., & Liu, T. C. (2016). The counterfeited shopaholic: the case of US travelers. Proceedings of The Mystique of Luxury Brands Shanghai Conference 2016. |
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