Examining consumers' dual-attitudes toward products from a hostile country: May ethnic product typically make a difference

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	Examining consumers' dual-attitudes toward products from a hostile country: May ethnic product typically make a difference
	Tseng , T. ; Balabanis , G.; Liu, T. C.
	2016-05-01
Source Publication	Proceedings of the 45th European Marketing Academy Annual Conference
Publication Place	Oslo, Norway
Publisher	European Marketing Academy
Abstract	This study aimed to investigate both consumers’ explicit and implicit attitudes toward typical and atypical products from a hostile country. A 2 (typical vs. atypical) X 2 (high animosity vs. low animosity) between subjects experiment was conducted in Taiwan. China was selected as the possible hostile country of Taiwanese participants in the experiment. This study recruited 124 college students with Taiwanese nationality to participate the project. The results indicate that the moderating effects of consumer animosity on explicit attitudes are prevailing across product categories. Such negative influences can also be found on implicit product attitudes for typical products of the target country, but not for atypical ones. The study also revealed a positive impacts of ethnic product typicality on both consumers’ explicit and implicit attitudes toward products from hostile countries.
Keyword	Attitudes hostile country ethnic animosity
Language	英語English
The Source to Article	PB_Publication
PUB ID	21749
Document Type	Conference paper
Collection	CENTRE FOR CONTINUING EDUCATION
Corresponding Author	Tseng , T.
Recommended Citation GB/T 7714	Tseng , T. ,Balabanis , G.,Liu, T. C.. Examining consumers' dual-attitudes toward products from a hostile country: May ethnic product typically make a difference[C], Oslo, Norway:European Marketing Academy, 2016.
APA	Tseng , T. ., Balabanis , G.., & Liu, T. C. (2016). Examining consumers' dual-attitudes toward products from a hostile country: May ethnic product typically make a difference. Proceedings of the 45th European Marketing Academy Annual Conference.

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