Can product typicality enhance consumers’ attitudes toward goods from economically hostile countries

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	Can product typicality enhance consumers’ attitudes toward goods from economically hostile countries
	Tseng, T. ; Balabanis, G. ; Liu, T. C.
	2017-07-01
Source Publication	Proceedings of AMS-World Marketing Congress of AMS Biannual Conference 2017
Abstract	This study tends to re-investigate the effects of economic animosity by checking its impacts on both explicit/implicit attitudes and across typical/atypical products. The study was conducted in Taiwan, and South Korea was selected as the economically hostile country. Four products (i.e., smart phone, kimchi, bicycle, and beer) were used as typical/atypical stimuli in the study. 204 local students with economically hostile feelings toward South Korea participated in this research. The results show that typical products from economically hostile countries may enjoy more positive consumers’ implicit attitudes than atypical products from the same country. However, consumers do not show such enhancement effects overtly in their explicit attitudes.Social desirability may play an important role in such results. The results also help academics resolve the issue that some products from economically hostile countries gain, not loss instead, great market share in certain areas.
Keyword	Economic animosity implicit attitude product typicality
URL	View the original
Language	英語English
The Source to Article	PB_Publication
PUB ID	30071
Document Type	Conference paper
Collection	CENTRE FOR CONTINUING EDUCATION
Corresponding Author	Tseng, T.
Recommended Citation GB/T 7714	Tseng, T. ,Balabanis, G. ,Liu, T. C.. Can product typicality enhance consumers’ attitudes toward goods from economically hostile countries[C], 2017.
APA	Tseng, T. ., Balabanis, G. ., & Liu, T. C. (2017). Can product typicality enhance consumers’ attitudes toward goods from economically hostile countries. Proceedings of AMS-World Marketing Congress of AMS Biannual Conference 2017.

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