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Understanding Macau Consumers’ Decision Process and Choice for Purchasing Tangible Products Conference paper
Wen Yu Chang. Understanding Macau Consumers’ Decision Process and Choice for Purchasing Tangible Products[C], 新北市:天主教輔仁大學傳播學院, 2011, 525-539.
Authors:  Wen Yu Chang
Favorite |  | Submit date：2019/09/27
Consumer  Decision Process  Willingness-to-pay  Macau  Culture  
媒體、身份認同與公民社會──以澳門為例 Book chapter
出自: 媒介生態變遷衝擊下的創新, 挑戰與社會參與 : 學術研討會論文選集, 臺灣:天主教輔仁大學傳播學院, 2011, 页码:127-140
Authors:  林玉鳳
Favorite |  | Submit date：2019/07/17
澳門  公民社會  媒體  身份認同  社會规範