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Limited edition advertising does not always work for luxury brands: The influence of consumption contexts Conference paper
Tseng, T., Liu, T. C., Mo, Z.. Limited edition advertising does not always work for luxury brands: The influence of consumption contexts[C], Seoul, Korea:Global Alliance of Marketing & Management Associations, ISSN 1976-8699, 2020.
Authors:  Tseng, T.;  Liu, T. C.;  Mo, Z.
Favorite |  | Submit date：2022/06/07
Luxury Brand  Limited Edition  Emotional Consumption  Cognitive Consumption  Product Visibility  
A multi-criteria approach for patent valuation: An example in Greater Bay area Conference paper
Huang, L., Jerome, Y., Liu, T. C.. A multi-criteria approach for patent valuation: An example in Greater Bay area[C], Seoul, Korea:Global Alliance of Marketing & Management Associations, ISSN 1976-8699, 2020.
Authors:  Huang, L.;  Jerome, Y.;  Liu, T. C.
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Patent Valuation  Decision Making Metrics  Ranking And Multi-criteria  Greater Bay Area  
Travel destination image change analysis with python and content analysis: An example from Macau Conference paper
Liu, Y., Liu, T. C., Mo, Z., Ng, K.. Travel destination image change analysis with python and content analysis: An example from Macau[C], Seoul, Korea:Global Alliance of Marketing & Management Associations, ISSN 1976-8699, 2020.
Authors:  Liu, Y.;  Liu, T. C.;  Mo, Z.;  Ng, K.
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Destination Image  Tourist-generated Content  Content Analysis  Python  Macau  Text Mining  
How do knowledge and trust influence fast fashion consumption in an ethical way? An empirical study Conference paper
Liu, Y., Liu, T. C., Perez, A., Mo, Z.. How do knowledge and trust influence fast fashion consumption in an ethical way? An empirical study[C], Seoul, Korea:Global Alliance of Marketing & Management Associations, ISSN 1976-8699, 2020.
Authors:  Liu, Y.;  Liu, T. C.;  Perez, A.;  Mo, Z.
Favorite |  | Submit date：2022/06/07
ethical fashion  theory of planned behavior  SEM  knowledge  trust