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Faculties & Institutes
Faculty of Busin... [2]
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CHOW WING CHI [1]
FU SIU FONG ISAB... [1]
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Conference paper [2]
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2015 [2]
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英語English [1]
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29th Australian ... [1]
Proceedings of t... [1]
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Online Group-Buying: The Effect of Offer Popularity on Consumer Purchase Intention
Conference paper
Chow, W. C., Fu, S. F., Lai, Y. M.. Online Group-Buying: The Effect of Offer Popularity on Consumer Purchase Intention[C], 2015.
Authors:
Chow, W. C.
;
Fu, S. F.
;
Lai, Y. M.
Favorite
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Submit date：2022/08/21
online group-buying
offer popularity
risk aversion
purchase intention
Online Group-Buying. The Effect of Offer Popularity on Consumer Purchase Intention
Conference paper
CHOW WING CHI, Fu, I. S. F., Lai, J. Y. M.. Online Group-Buying. The Effect of Offer Popularity on Consumer Purchase Intention[C], 2015.
Authors:
CHOW WING CHI
;
Fu, I. S. F.
;
Lai, J. Y. M.
Favorite
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Submit date：2023/08/30
