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Website Functionality of Convention and Exhibition Centers: Important Performance Dimensions and Attributes Journal article
Tan, X., Law, R.. Website Functionality of Convention and Exhibition Centers: Important Performance Dimensions and Attributes[J]. Event Management, 2021, 549-563.
Authors:  Tan, X.;  Law, R.
Favorite |   IF:1.3/1.4 | Submit date：2022/08/24
Website Functionality of Convention and Exhibition Centers: Important Performance Dimensions and Attributes  
Batman Rides Again! The impact of a superhero branded attraction on visitation to a casino resort hotel in Macao Journal article
Mccartney, Glenn, Man, Karen Cheong Su. Batman Rides Again! The impact of a superhero branded attraction on visitation to a casino resort hotel in Macao[J]. EVENT MANAGEMENT, 2020, 24(4), 515-526.
Authors:  Mccartney, Glenn;  Man, Karen Cheong Su
Adobe PDF | Favorite | TC[WOS]:3 TC[Scopus]:3  IF:1.3/1.4 | Submit date：2022/08/31
Superhero  Themed Attraction  Chinese Visitation  Casino Marketing  Integrated Resort  
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Quintal, Vanessa, Liu, Matthew Tingchi, Unsal, Fahri, Phau, Ian. The persuasion process of sponsorship and non-sponsored activation and the dual mediation model[J]. EVENT MANAGEMENT, 2020, 24(2-3), 235-252(18).
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Adobe PDF | Favorite | TC[WOS]:3 TC[Scopus]:4  IF:1.3/1.4 | Submit date：2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation