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How and when internal marketing orientation affects frontline employees’ positive word of mouth: insights from a hotel in China Journal article
Hong, Zijing, Xu, Angela J., Loi, Raymond, Chow, Cheris W.C.. How and when internal marketing orientation affects frontline employees’ positive word of mouth: insights from a hotel in China[J]. European Journal of Marketing, 2024.
Authors:  Hong, Zijing;  Xu, Angela J.;  Loi, Raymond;  Chow, Cheris W.C.
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.7/5.5 | Submit date：2024/10/10
Felt Responsibility For Constructive Change  Internal Marketing Orientation  Job Crafting  Positive Word Of Mouth  
An arousal-based explanation of affect dynamics Journal article
Li Yan, Matthew Tingchi Liu, Xiaoyun Chen, Guicheng Shi. An arousal-based explanation of affect dynamics[J]. European Journal of Marketing, 2016, 50(7-8), 1159-1184.
Authors:  Li Yan;  Matthew Tingchi Liu;  Xiaoyun Chen;  Guicheng Shi
Adobe PDF | Favorite | TC[WOS]:17 TC[Scopus]:20  IF:3.7/5.5 | Submit date：2019/08/01
Marketing  Evaluation  Advertising  Empirical Study  
Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction Journal article
Matthew Tingchi Liu, Li Yan, Ian Phau, Andrea Perez, Min Teah. Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction[J]. European Journal of Marketing, 2016, 50(3/4), 464-487.
Authors:  Matthew Tingchi Liu;  Li Yan;  Ian Phau;  Andrea Perez;  Min Teah
Adobe PDF | Favorite | TC[WOS]:29 TC[Scopus]:34  IF:3.7/5.5 | Submit date：2019/11/01
China  Customer Orientation  Services Marketing  Consumer Satisfaction  
Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference Journal article
Liu M.T., Brock J.L.. Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference[J]. European Journal of Marketing, 2011, 45(7), 1214.
Authors:  Liu M.T.;  Brock J.L.
Adobe PDF | Favorite | TC[WOS]:85 TC[Scopus]:102 | Submit date：2018/10/30
China  Consumers  Gender