English | 繁體

Search in the results

UM

Browse/Search Results:  1-5 of 5 Help

Selected(0)Clear Items/Page:    Sort:
Brand effect on extended warranty valuation: Subjective value versus popularity Journal article
Chark, Robin, Muthukrishnan, A. V.. Brand effect on extended warranty valuation: Subjective value versus popularity[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2022, 39(4), 1082-1092.
Authors:  Chark, Robin;  Muthukrishnan, A. V.
Favorite | TC[WOS]:3 TC[Scopus]:3  IF:5.9/7.0 | Submit date：2022/05/17
Availability  Brand  Deliberation  Extended Warranty  Subjective Value  
Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study Journal article
Wu J.. Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study[J]. International Journal of Research in Marketing, 2013, 30(1), 36-45.
Authors:  Wu J.
Favorite | TC[WOS]:57 TC[Scopus]:71 | Submit date：2018/10/30
Economic Growth  Emerging Economies  Individualism  Institutions  Legislative Systems  Marketing Capabilities  Performance  
Unfolding Large-scale Marketing Data Journal article
Ho, Ying, Chung, Yuho, Lau, Kin-nam. Unfolding Large-scale Marketing Data[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2010, 27(2), 119-132.
Authors:  Ho, Ying;  Chung, Yuho;  Lau, Kin-nam
Favorite | TC[WOS]:9 TC[Scopus]:11  IF:5.9/7.0 | Submit date：2019/10/17
Network Data  Degenerate Solution  Information Visualization  Multidimensional Unfolding  
How do new ventures grow? Firm capabilities, growth strategies and performance Journal article
Chen, X., Zou, H., Wang, D.T.. How do new ventures grow? Firm capabilities, growth strategies and performance[J]. International Journal of Research in Marketing, 2009, 294-303.
Authors:  Chen, X.;  Zou, H.;  Wang, D.T.
Favorite |   IF:5.9/7.0 | Submit date：2022/08/29
How do new ventures grow? Firm capabilities, growth strategies and performance Journal article
Xiaoyun Chen, Huan Zou, Danny T. Wang. How do new ventures grow? Firm capabilities, growth strategies and performance[J]. International Journal of Research in Marketing, 2009, 26(4), 294-303.
Authors:  Xiaoyun Chen;  Huan Zou;  Danny T. Wang
Favorite | TC[WOS]:65 TC[Scopus]:76  IF:5.9/7.0 | Submit date：2018/10/30
China  Firm Capabilities  Growth Strategies  New Ventures