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Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos
Journal article
K. M. Sam, C. R. Chatwin. Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos[J]. Journal of Industrial and Intelligent Information, 2015, 3(2), 126-132.
Authors:
K. M. Sam
;
C. R. Chatwin
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Submit date：2019/12/05
Internet Gambling
E-marketing
Demographic Analysis
Online Casinos
E-marketing Mix Models
