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How Physical Attractiveness and Endorser–Product Match-up Guide Selection of a Female Athlete Endorser in China Journal article
Liu, T. C., Shi, G., Wong, I. , Hefel, A., Chen, C. . How Physical Attractiveness and Endorser–Product Match-up Guide Selection of a Female Athlete Endorser in China[J]. Journal of International Consumer Marketing, 2010, 169-181 (Scopus).
Authors:  Liu, T. C.;  Shi, G.;  Wong, I. ;  Hefel, A.;  Chen, C.
Favorite |   IF:1.8/2.8 | Submit date：2022/06/07
Female athlete endorser  physical attractiveness  match-up  purchase intention  
Antecedents of redemption of reward points: Credit card market in china and international comparison Journal article
Liu M.T., Brock J.L.. Antecedents of redemption of reward points: Credit card market in china and international comparison[J]. Journal of International Consumer Marketing, 2010, 22(1), 33.
Authors:  Liu M.T.;  Brock J.L.
Favorite | TC[WOS]:15 TC[Scopus]:18 | Submit date：2018/10/30
Consumer Loyalty  Credit Card  Redemption  Reward Programs  
Cultural influence on proneness to brand loyalty Journal article
Desmond Lam. Cultural influence on proneness to brand loyalty[J]. Journal of International Consumer Marketing, 2007, 19(3), 7.
Authors:  Desmond Lam
Favorite | TC[WOS]:45 TC[Scopus]:52  IF:1.8/2.8 | Submit date：2018/10/30
Culture  Brand Loyalty  Consumer Behavior  
Visual and verbal communication in the design of eco-label for green consumer products Journal article
Tang,Esther, Fryxell,Gerald E., Chow,Clement S.F.. Visual and verbal communication in the design of eco-label for green consumer products[J]. Journal of International Consumer Marketing, 2004, 16(4), 85-105.
Authors:  Tang,Esther;  Fryxell,Gerald E.;  Chow,Clement S.F.
Favorite | TC[Scopus]:78 | Submit date：2019/08/01
Consumer Buying Behavior  Eco-label  Factorial Design  Green Consumerism Experiment  Visual/verbal Communication