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Information Disclosing Willingness In Using Mobile Internet Conference paper
Gao, M., Liu, T. C., Chu, R.. Information Disclosing Willingness In Using Mobile Internet[C], Melbourne:The Australian and New Zealand Marketing Academy, 2021.
Authors:  Gao, M.;  Liu, T. C.;  Chu, R.
Favorite |  | Submit date：2022/06/07
information disclosing willingness  gender difference  city tiers  
A Bibliometric Analysis about Social Class in Marketing Conference paper
Wang, S., Liu, T. C.. A Bibliometric Analysis about Social Class in Marketing[C], Melbourne:The Australian and New Zealand Marketing Academy, 2021.
Authors:  Wang, S.;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
social class  bibliometric analysis  network visualization  
The effects of ad appeal, product social visibility, and dogmatism on attitudes Conference paper
Pornpitakpan, C., Yuan, Y., Maprasert, V.. The effects of ad appeal, product social visibility, and dogmatism on attitudes[C], Melbourne, Australia, 2017.
Authors:  Pornpitakpan, C.;  Yuan, Y.;  Maprasert, V.
Favorite |  | Submit date：2023/08/20
Emotional Ad Appeal  Product Social Visibility  Dogmatism  
Source credibility, word of mouth, and product needs Conference paper
Pornpitakpan, C., Yue, W.. Source credibility, word of mouth, and product needs[C], Melbourne, Australia, 2017.
Authors:  Pornpitakpan, C.;  Yue, W.
Favorite |  | Submit date：2023/08/20
Elaboration Likelihood Model  Source Credibility  Persuasion  
An Examination of Service Quality Dimensionality and Positive Word-Of-Mouth Intentions in a Chinese Telecommunication Context Conference paper
Ren Ye, Desmond Lam, Alvin Lee. An Examination of Service Quality Dimensionality and Positive Word-Of-Mouth Intentions in a Chinese Telecommunication Context[C], 2011.
Authors:  Ren Ye;  Desmond Lam;  Alvin Lee
Favorite |  | Submit date：2019/09/25
Word-of-mouth  Service Quality  Servqual  China