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A scenario-based system for advertising design: Extending the destination advertising response (DAR) model
Conference paper
Yeongbae Choe, Jason L. Stienmetz, Daniel R. Fesenmaier. A scenario-based system for advertising design: Extending the destination advertising response (DAR) model[C], 2015.
Authors:
Yeongbae Choe
;
Jason L. Stienmetz
;
Daniel R. Fesenmaier
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Submit date：2019/10/22
Destination Advertising
Tourism Marketing
Simulation
Scenario
