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Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract Conference paper
Ting-hsiang Tseng, George Balabanis, Matthew Tingchi Liu, Hsiu Ying Huang. Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract[C], US:Academy of Marketing Science, 2019, 191-192.
Authors:  Ting-hsiang Tseng;  George Balabanis;  Matthew Tingchi Liu;  Hsiu Ying Huang
Favorite | TC[Scopus]:0 | Submit date：2022/05/23
Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products Journal article
Tseng, Ting-Hsiang, Balabanis, George, Liu, Matthew Tingchi. Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products[J]. INTERNATIONAL MARKETING REVIEW, 2018, 35(1), 72-92.
Authors:  Tseng, Ting-Hsiang;  Balabanis, George;  Liu, Matthew Tingchi
Adobe PDF | Favorite | TC[WOS]:14 TC[Scopus]:14  IF:4.8/5.2 | Submit date：2018/10/30
Consumer Ethnocentrism  Domestic Country Bias  Implicit Attitude  Product Typicality  
AMBIVALENCE IN ETHNOCENTRIC BIAS Conference paper
Ting-Hsiang Tseng, George Balabanis, Matthew Liu. AMBIVALENCE IN ETHNOCENTRIC BIAS[C]:Springer International Publishing AG, 2016, 481.
Authors:  Ting-Hsiang Tseng;  George Balabanis;  Matthew Liu
Favorite | TC[WOS]:0 TC[Scopus]:0 | Submit date：2020/07/14