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Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour Journal article
Tingchi Liu M., Brock J.L., Cheng Shi G., Chu R., Tseng T.-H.. Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour[J]. Asia Pacific Journal of Marketing and Logistics, 2013, 25(2), 225.
Authors:  Tingchi Liu M.;  Brock J.L.;  Cheng Shi G.;  Chu R.;  Tseng T.-H.
Adobe PDF | Favorite | TC[WOS]:112 TC[Scopus]:139  IF:3.9/4.6 | Submit date：2018/10/30
Attitude  China  Chinese Consumers  Consumer Behaviour  Electronic Commerce  Group Behaviour  Group Buying Behaviour  Online  Perceived Benefit  Perceived Risk  Purchase Intention  Trust To initiaTor  
Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference Journal article
Liu M.T., Brock J.L.. Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference[J]. European Journal of Marketing, 2011, 45(7), 1214.
Authors:  Liu M.T.;  Brock J.L.
Adobe PDF | Favorite | TC[WOS]:85 TC[Scopus]:102 | Submit date：2018/10/30
China  Consumers  Gender  
Antecedents of redemption of reward points: Credit card market in china and international comparison Journal article
Liu M.T., Brock J.L.. Antecedents of redemption of reward points: Credit card market in china and international comparison[J]. Journal of International Consumer Marketing, 2010, 22(1), 33.
Authors:  Liu M.T.;  Brock J.L.
Favorite | TC[WOS]:15 TC[Scopus]:18 | Submit date：2018/10/30
Consumer Loyalty  Credit Card  Redemption  Reward Programs