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Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Sy-Changco,Joseph A., Pornpitakpan,Chanthika, Singh,Ramendra, Bonilla,Celia M.. Managerial insights into sachet marketing strategies and popularity in the Philippines[J]. Asia Pacific Journal of Marketing and Logistics, 2011, 23(5), 755-772.
Authors:  Sy-Changco,Joseph A.;  Pornpitakpan,Chanthika;  Singh,Ramendra;  Bonilla,Celia M.
Favorite | TC[WOS]:13 TC[Scopus]:22 | Submit date：2019/08/01
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Joseph A. Sy-Changco, Chanthika Pornpitakpan, Ramendra Singh, Celia M. Bonilla. Managerial insights into sachet marketing strategies and popularity in the Philippines[J]. Asia Pacific Journal of Marketing and Logistics, 2011, 23(5), 755-772.
Authors:  ; et al.
Favorite | TC[WOS]:13 TC[Scopus]:22  IF:3.9/4.6 | Submit date：2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing