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Does effects of brand origin misperception jeopardize brand equity? Journal article
Tseng, Ting Hsiang, Chan, Nga Cheng, Liu, Matthew Tingchi, Lin, Chieh Yu. Does effects of brand origin misperception jeopardize brand equity?[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 34(1), 209-226.
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
Adobe PDF | Favorite | TC[WOS]:4 TC[Scopus]:4  IF:3.9/4.6 | Submit date：2022/02/21
Brand Origin Misperception  Brand Strength  Country Image  
The role of regulatory focus and goal progress on goal-directed consumption behaviors Journal article
Chan, Nga Cheng, Ho, Ying. The role of regulatory focus and goal progress on goal-directed consumption behaviors[J]. JOURNAL OF CONSUMER MARKETING, 2017, 34(2), 147-155.
Authors:  Chan, Nga Cheng;  Ho, Ying
Favorite | TC[WOS]:7 TC[Scopus]:8  IF:2.7/3.1 | Submit date：2019/10/17
Motivation  Regulatory Focus  Goal Pursuit  Loyalty Program  Progress Level