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Online movie ratings: A cross-cultural, emerging Asian markets perspective
Journal article
Hean Tat Keh, Wenbo Ji, Xia Wang, Joseph A. Sy-Changco, Ramendra Singh. Online movie ratings: A cross-cultural, emerging Asian markets perspective[J]. International Marketing Review, 2015, 32(3-4), 366-388.
Authors:
Hean Tat Keh
;
Wenbo Ji
;
Xia Wang
;
Joseph A. Sy-Changco
;
Ramendra Singh
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TC[WOS]:
15
TC[Scopus]:
20
IF:
4.8
/
5.2
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Submit date：2019/08/02
Consumer Behaviour
Cross-cultural Experiments
Cross-cultural Studies
Cultural Values
Emerging Markets
Movie Consumption
Online Ratings
Service Industries
Lord Stow's Bakery
Book chapter
出自: Services Marketing in Asia: Managing People, Technology and Strategy:Prentice Hall, 2002, 页码:608-617
Authors:
Joseph A. Sy-Changco
;
Hean Tat Keh
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Submit date：2019/12/02
