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CENTRE FOR CONTI... [2]
Authors
LIU TING CHI [2]
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Conference paper [1]
Journal article [1]
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2010 [1]
2009 [1]
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英語English [2]
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How Physical Attractiveness and Endorser–Product Match-up Guide Selection of a Female Athlete Endorser in China
Journal article
Liu, T. C., Shi, G., Wong, I. , Hefel, A., Chen, C. . How Physical Attractiveness and Endorser–Product Match-up Guide Selection of a Female Athlete Endorser in China[J]. Journal of International Consumer Marketing, 2010, 169-181 (Scopus).
Authors:
Liu, T. C.
;
Shi, G.
;
Wong, I.
;
Hefel, A.
;
Chen, C.
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IF:
1.8
/
2.8
|
Submit date：2022/06/07
Female athlete endorser
physical attractiveness
match-up
purchase intention
How To Select A Female Athlete Endorser in China
Conference paper
Liu, T. C., Hefel, A, Wong, I, Chen, C. How To Select A Female Athlete Endorser in China[C], Nantes, France:European Marketing Academy, 2009, 68-69.
Authors:
Liu, T. C.
;
Hefel, A
;
Wong, I
;
Chen, C
Favorite
|
|
Submit date：2022/06/06
