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LIU TING CHI [1]
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2019 [1]
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Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract
Conference paper
Ting-hsiang Tseng, George Balabanis, Matthew Tingchi Liu, Hsiu Ying Huang. Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract[C], US:Academy of Marketing Science, 2019, 191-192.
Authors:
Ting-hsiang Tseng
;
George Balabanis
;
Matthew Tingchi Liu
;
Hsiu Ying Huang
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Submit date：2022/05/23
