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Propelling consumer engagement via entrepreneurs' live streaming?
Journal article
Zheng Jiang, Haizhong Wang, Jiaolong Xue, Tianqi Zhai. Propelling consumer engagement via entrepreneurs' live streaming?[J]. Frontiers in Psychology, 2022, 13.
Authors:
Zheng Jiang
;
Haizhong Wang
;
Jiaolong Xue
;
Tianqi Zhai
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TC[WOS]:
8
TC[Scopus]:
11
IF:
2.6
/
3.3
|
Submit date：2022/09/07
Admiration
Authenticity
Consumer Engagement
Entrepreneurs' Live Streaming
Guarantee
Reputation
