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Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao
Journal article
Glenn McCartney, Jose Ferreira Pinto. Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao[J]. Journal of Vacation Marketing, 2014, 20(3), 253-266.
Authors:
Glenn McCartney
;
Jose Ferreira Pinto
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TC[WOS]:
23
TC[Scopus]:
29
IF:
4.5
/
4.5
|
Submit date：2019/09/12
Celebrity Endorsement
Chinese Outbound Travel
Co-branding
Destination Selection
Social Media
The impact of celebrity endorsement in influencing destination selection on outbound Chinese travelers
Conference paper
GLENN JAMES MCCARTNEY, Jose Ferreira Pinto. The impact of celebrity endorsement in influencing destination selection on outbound Chinese travelers[C], 2012.
Authors:
GLENN JAMES MCCARTNEY
;
Jose Ferreira Pinto
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Submit date：2024/10/17
