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The influence of cognitive image of Macanese food on tourists’ desire and intention to try Macanese food: moderating role of perceived difficulty and gender Journal article
Zhang, Jianlun, Choe, Ja Young (Jacey), Lim, Christine.. The influence of cognitive image of Macanese food on tourists’ desire and intention to try Macanese food: moderating role of perceived difficulty and gender[J]. Journal of China Tourism Research, 2022.
Authors:  Zhang, Jianlun;  Choe, Ja Young (Jacey);  Lim, Christine.
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