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Vividness, narrative transportation, and sense of presence in destination marketing: empirical evidence from augmented reality tourism Journal article
Zhu, Chris, Hall, C. Michael, Fong, Lawrence Hoc Nang, Liu, Christy Ying Ni, Koupaei, Sara Naderi. Vividness, narrative transportation, and sense of presence in destination marketing: empirical evidence from augmented reality tourism[J]. Asia Pacific Journal of Tourism Research, 2024.
Authors:  Zhu, Chris;  Hall, C. Michael;  Fong, Lawrence Hoc Nang;  Liu, Christy Ying Ni;  Koupaei, Sara Naderi
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:4.3/4.4 | Submit date:2024/08/05
Augmented Reality  Intention To Visit Other Ar Destination  Narrative Transportation  Presence  Vividness  
When livestreaming meets tourism product marketing: empirical evidence from Chinese customers Journal article
Ni Liu, Christy Ying, Zhu, Chris, Nang Fong, Lawrence Hoc, Wang, Yixuan, Tang, Juan. When livestreaming meets tourism product marketing: empirical evidence from Chinese customers[J]. Asia Pacific Journal of Tourism Research, 2024, 29(4), 414-424.
Authors:  Ni Liu, Christy Ying;  Zhu, Chris;  Nang Fong, Lawrence Hoc;  Wang, Yixuan;  Tang, Juan
Favorite | TC[WOS]:0 TC[Scopus]:1  IF:4.3/4.4 | Submit date:2024/05/16
Brand Attitude  Celebrity  Immediate Buying Behavior  Livestreaming  Parasocial Interaction Theory  
When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention Journal article
Zhu, Chris, Fong, Lawrence Hoc Nang, Gao, Huicai, Liu, Christy Ying Ni. When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention[J]. Current Issues in Tourism, 2023, 26(17), 2762 - 2776.
Authors:  Zhu, Chris;  Fong, Lawrence Hoc Nang;  Gao, Huicai;  Liu, Christy Ying Ni
Favorite | TC[WOS]:36 TC[Scopus]:33  IF:5.7/6.7 | Submit date:2022/08/05
Celebrity Attachment  Chengdu  Enjoyment  Sense Of Presence  Telepresence  Tiktok  
When social media meets destination marketing: the mediating role of attachment to social media influencer Journal article
Zhu,Chris, Fong,Lawrence Hoc Nang, Liu,Christy Ying Ni, Song,Hongmei. When social media meets destination marketing: the mediating role of attachment to social media influencer[J]. Journal of Hospitality and Tourism Technology, 2023, 14(4), 643-657.
Authors:  Zhu,Chris;  Fong,Lawrence Hoc Nang;  Liu,Christy Ying Ni;  Song,Hongmei
Favorite | TC[WOS]:8 TC[Scopus]:9  IF:5.3/6.4 | Submit date:2023/08/03
Existential Authenticity  Object-based Authenticity  Social Media Enjoyment  Social Media Influencer Attachment  Tourist Responses  
Does a good story prompt visit intention? Evidence from the augmented reality experience at a heritage site in China Journal article
Chris Zhu, Colin Michael Hall, Lawrence Hoc Nang Fong, Christy Ying Ni Liu, Sara Naderi Koupaei. Does a good story prompt visit intention? Evidence from the augmented reality experience at a heritage site in China[J]. Journal of Heritage Tourism, 2023, 18(4), 427-444.
Authors:  Chris Zhu;  Colin Michael Hall;  Lawrence Hoc Nang Fong;  Christy Ying Ni Liu;  Sara Naderi Koupaei
Favorite | TC[WOS]:12 TC[Scopus]:16  IF:3.0/3.9 | Submit date:2023/08/03
Augmented Reality  Existential Authenticity  Narrative Transportation Theory  Object-based Authenticity  Travel Intention