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FONG HOC NANG [1]
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2021 [1]
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My deal expires soon: Can time restriction and exclusivity induce clickthrough in hospitality promotional offers?
Journal article
Wang, Erin Yirun, Fong, Lawrence Hoc Nang, Lo, Nia Sok Teng, Shi, Fangfang. My deal expires soon: Can time restriction and exclusivity induce clickthrough in hospitality promotional offers?[J]. International Journal of Hospitality Management, 2021, 92, 102711.
Authors:
Wang, Erin Yirun
;
Fong, Lawrence Hoc Nang
;
Lo, Nia Sok Teng
;
Shi, Fangfang
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TC[WOS]:
9
TC[Scopus]:
9
IF:
9.9
/
10.3
|
Submit date：2021/12/07
Clickthrough
Scarcity
Exclusivity
Sales Promotion
Social Media Marketing
Mobile Marketing
