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Brand effect on extended warranty valuation: Subjective value versus popularity Journal article
Chark, Robin, Muthukrishnan, A. V.. Brand effect on extended warranty valuation: Subjective value versus popularity[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2022, 39(4), 1082-1092.
Authors:  Chark, Robin;  Muthukrishnan, A. V.
Favorite | TC[WOS]:3 TC[Scopus]:3  IF:5.9/7.0 | Submit date：2022/05/17
Availability  Brand  Deliberation  Extended Warranty  Subjective Value  
The premium as informational cue in insurance decision making Journal article
Chark, Robin, Mak, Vincent, Muthukrishnan, A. V.. The premium as informational cue in insurance decision making[J]. Theory and Decision, 2020, 88(3), 369-404.
Authors:  Chark, Robin;  Mak, Vincent;  Muthukrishnan, A. V.
Favorite | TC[WOS]:3 TC[Scopus]:4  IF:0.9/1.0 | Submit date：2021/12/06
Insurance  Anchoring And Adjustment  Rational Expectations  Behavioral Economics  Experiments