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The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Kim, S.S, Choe, J.Y.J, Petrick, J.F. The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival[J]. Journal of Destination Marketing & Management, 2018, 320-329.
Authors:  Kim, S.S;  Choe, J.Y.J;  Petrick, J.F
Favorite |   IF:8.9/8.3 | Submit date：2022/08/27
Celebrity  Brand  Festival  Loyalty  Image  Destination attachment  Korea