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CHANTHIKA PORNPI... [1]
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2013 [1]
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英語English [1]
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Unrealistic optimism in Thailand: Implications for marketers
Conference paper
Pornpitakpan, C., Yuan, Y., Green, R. T., Ratanasithi, S.. Unrealistic optimism in Thailand: Implications for marketers[C], Penang, Malaysia:Asian Academy of Management, 2013, 396-406.
Authors:
Pornpitakpan, C.
;
Yuan, Y.
;
Green, R. T.
;
Ratanasithi, S.
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Submit date：2023/08/20
unrealistic optimism
self-enhancing bias
self-positivity bias
illusory optimism
perceived controllability
Thailand
