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Critiquing Issues in Traditional Chinese Medicine through Online Advertising for Responsible Direct-to-Consumer Marketing
Conference
Sydney, Australia, 会议类型: 國際會議International Conferences, 2024
Authors:
CHANG WEN YU ANGELA
;
Schulz, PJ
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Submit date:2024/08/28
Traditional Chinese Medicine (Tcm), Online Advertising, Direct-to-consumer (Dtc) Marketing, Ethical Issues, Conceptual Framework, Responsible Marketing.
How to Empower Generation Z for Better Health? A Cross-Generational Analysis of Health Information Seeking Behavior and Digital Health Literacy
Conference proceedings
Authors:
Lu, QF
;
Ho, Mary
;
Jiao, W.
;
Chang, A. 張文瑜
;
Schulz, PJ.
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Submit date:2023/05/24
Health Information Seeking
Digital Health Literacy
Health Empowerment
Generation z