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Traveling to your match? Assessing the predictive potential of Plog’s travel personality in destination marketing Journal article
Kim, Hany, Yilmaz, Semih, Choe, Yeongbae. Traveling to your match? Assessing the predictive potential of Plog’s travel personality in destination marketing[J]. Journal of Travel and Tourism Marketing, 2019, 36(9), 1025-1036.
Authors:  Kim, Hany;  Yilmaz, Semih;  Choe, Yeongbae
Favorite | TC[WOS]:20 TC[Scopus]:21  IF:8.2/8.5 | Submit date：2022/05/17
Destination Promotion  Personality-driven Marketing  Plog’s Travel Personality  Psychocentric-allocentric  Self-congruity  
Traveling to your match? Assessing the predictive potential of Plog's travel personality in destination marketing Journal article
Hany Kim, Semih Yilmaz, Yeongbae Choe. Traveling to your match? Assessing the predictive potential of Plog's travel personality in destination marketing[J]. JOURNAL OF TRAVEL & TOURISM MARKETING, 2019, 36(9), 1025–1036.
Authors:  Hany Kim;  Semih Yilmaz;  Yeongbae Choe
Favorite | TC[WOS]:20 TC[Scopus]:21  IF:8.2/8.5 | Submit date：2020/07/16
Psychocentric-allocentric  Destination Promotion  Personality-driven Marketing  Plog’s Travelpersonality  Selfcongruity  
Travel Matchmaker: An experimental revisit to Plog’s travel personality in destination promotion Conference paper
Hany Kim, Semih S. Yilmaz, Yeongbae Choe. Travel Matchmaker: An experimental revisit to Plog’s travel personality in destination promotion[C], 2017.
Authors:  Hany Kim;  Semih S. Yilmaz;  Yeongbae Choe
Favorite |  | Submit date：2019/10/21