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Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling Journal article
Huang, Li, Song, Xi, Liu, Matthew Tingchi, Chang, Wen yu, Shi, Guicheng James. Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling[J]. Asia Pacific Journal of Marketing and Logistics, 2024, 36(7), 1595-1615.
Authors:  Huang, Li;  Song, Xi;  Liu, Matthew Tingchi;  Chang, Wen yu;  Shi, Guicheng James
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.9/4.6 | Submit date：2024/05/16
Health Communication  Marketing Placebo Effect  Perceived Healthiness  Perceived Tastiness  Promotions Management  Reduced-sugar Labeling  
How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers Journal article
Chu,Rongwei, Liu,Matthew, Shi,Guicheng James. How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers[J]. Asia Pacific Journal of Marketing and Logistics, 2015, 27(1), 40-60.
Authors:  Chu,Rongwei;  Liu,Matthew;  Shi,Guicheng James
Adobe PDF | Favorite | TC[WOS]:21 TC[Scopus]:22 | Submit date：2019/08/01
Consumer Behaviour  Social Marketing  
Can a socially responsible casino better retain its management staff? From an internal customer perspective Journal article
Liu,Matthew, Wong,Ipkin Anthony, Chu,Rongwei, Shi,Guicheng James, Brock,James L., Tseng,Ting Hsiang. Can a socially responsible casino better retain its management staff? From an internal customer perspective[J]. Asia Pacific Journal of Marketing and Logistics, 2014, 26(4), 520-539.
Authors:  Liu,Matthew;  Wong,Ipkin Anthony;  Chu,Rongwei;  Shi,Guicheng James;  Brock,James L.; et al.
Adobe PDF | Favorite | TC[WOS]:18 TC[Scopus]:19 | Submit date：2019/08/01
Chinese Management And Leadership  Corporate Social Responsibility  Gaming Research  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Liu,Matthew Tingchi, Wong,Ipkin Anthony, Shi,Guicheng, Chu,Rongwei, Brock,James L.. The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference[J]. Journal of Services Marketing, 2014, 28(3), 181-194.
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite | TC[WOS]:157 TC[Scopus]:215 | Submit date：2019/08/15
Brand Preference  Csr Performance  Hotel  Perceived Brand Quality