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Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling Journal article
Huang, Li, Song, Xi, Liu, Matthew Tingchi, Chang, Wen yu, Shi, Guicheng James. Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling[J]. Asia Pacific Journal of Marketing and Logistics, 2024, 36(7), 1595-1615.
Authors:  Huang, Li;  Song, Xi;  Liu, Matthew Tingchi;  Chang, Wen yu;  Shi, Guicheng James
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.9/4.6 | Submit date：2024/05/16
Health Communication  Marketing Placebo Effect  Perceived Healthiness  Perceived Tastiness  Promotions Management  Reduced-sugar Labeling  
Motivating strategic front-line employees for innovative sales in the digital transformation era: The mediating role of salesperson learning Journal article
Zheng,Yu Hao, Shi,Guicheng, Zhong,Hao, Liu,Matthew Tingchi, Lin,Zixiao. Motivating strategic front-line employees for innovative sales in the digital transformation era: The mediating role of salesperson learning[J]. Technological Forecasting and Social Change, 2023, 193, 122593.
Authors:  Zheng,Yu Hao;  Shi,Guicheng;  Zhong,Hao;  Liu,Matthew Tingchi;  Lin,Zixiao
Favorite | TC[WOS]:2 TC[Scopus]:6  IF:12.9/13.0 | Submit date：2023/08/03
Exploitative Learning  Exploratory Learning  Innovative Sales Performance  Salesforce Steering  Strategic Front-line Employee  
Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective Journal article
Bu, Huimei, Shi, Guicheng, Liu, Matthew Tingchi. Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective[J]. PSYCH JOURNAL, 2021, 10(4), 649-667.
Authors:  Bu, Huimei;  Shi, Guicheng;  Liu, Matthew Tingchi
Adobe PDF | Favorite | TC[WOS]:0 TC[Scopus]:0  IF:1.3/1.6 | Submit date：2021/12/08
Consumer Repulsion  Domestic Product Ownership  Negative Word Of Mouth  Scale Development  Self-identity  Social Identity  
An arousal-based explanation of affect dynamics Journal article
Li Yan, Matthew Tingchi Liu, Xiaoyun Chen, Guicheng Shi. An arousal-based explanation of affect dynamics[J]. European Journal of Marketing, 2016, 50(7-8), 1159-1184.
Authors:  Li Yan;  Matthew Tingchi Liu;  Xiaoyun Chen;  Guicheng Shi
Adobe PDF | Favorite | TC[WOS]:17 TC[Scopus]:20  IF:3.7/5.5 | Submit date：2019/08/01
Marketing  Evaluation  Advertising  Empirical Study  
Customer relationship investment and relationship strength: evidence from insurance industry in China Journal article
Guicheng Shi, Huimei Bu, Yuan Ping, Matthew Tingchi Liu, Yonggui Wang. Customer relationship investment and relationship strength: evidence from insurance industry in China[J]. Journal of Services Marketing, 2016, 30(2), 201-211.
Authors:  Guicheng Shi;  Huimei Bu;  Yuan Ping;  Matthew Tingchi Liu;  Yonggui Wang
Adobe PDF | Favorite | TC[WOS]:20 TC[Scopus]:23  IF:3.8/5.0 | Submit date：2020/07/14
Customer Relationships  Consumer Innovativeness  Complaint Propensity  Relationship Investment  Relationship Strength  
Do Customers Prefer Casinos with CSR? An Empirical Study Conference paper
Matthew Tingchi Liu, Guicheng Shi, Ting-Hsiang Tseng. Do Customers Prefer Casinos with CSR? An Empirical Study[C]:Springer International Publishing AG, 2016, 919-924.
Authors:  Matthew Tingchi Liu;  Guicheng Shi;  Ting-Hsiang Tseng
Favorite | TC[WOS]:0 TC[Scopus]:0 | Submit date：2020/07/14
The mediating roles of renqing and ganqing in Chinese relationship marketing Journal article
Zhou,Xinhua, Shi,Guicheng, Liu,Matthew Tingchi, Bu,Huimei. The mediating roles of renqing and ganqing in Chinese relationship marketing[J]. Nankai Business Review International, 2015, 6(2), 156-176.
Authors:  Zhou,Xinhua;  Shi,Guicheng;  Liu,Matthew Tingchi;  Bu,Huimei
Adobe PDF | Favorite | TC[WOS]:14 TC[Scopus]:16 | Submit date：2019/08/15
Complaint Propensity  Consumer Innovativeness  Customer Relationship Investment  Relationship Strength  
How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers Journal article
Chu,Rongwei, Liu,Matthew, Shi,Guicheng James. How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers[J]. Asia Pacific Journal of Marketing and Logistics, 2015, 27(1), 40-60.
Authors:  Chu,Rongwei;  Liu,Matthew;  Shi,Guicheng James
Adobe PDF | Favorite | TC[WOS]:21 TC[Scopus]:23 | Submit date：2019/08/01
Consumer Behaviour  Social Marketing  
Can a socially responsible casino better retain its management staff? From an internal customer perspective Journal article
Liu,Matthew, Wong,Ipkin Anthony, Chu,Rongwei, Shi,Guicheng James, Brock,James L., Tseng,Ting Hsiang. Can a socially responsible casino better retain its management staff? From an internal customer perspective[J]. Asia Pacific Journal of Marketing and Logistics, 2014, 26(4), 520-539.
Authors:  Liu,Matthew;  Wong,Ipkin Anthony;  Chu,Rongwei;  Shi,Guicheng James;  Brock,James L.; et al.
Adobe PDF | Favorite | TC[WOS]:18 TC[Scopus]:19 | Submit date：2019/08/01
Chinese Management And Leadership  Corporate Social Responsibility  Gaming Research  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Liu,Matthew Tingchi, Wong,Ipkin Anthony, Shi,Guicheng, Chu,Rongwei, Brock,James L.. The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference[J]. Journal of Services Marketing, 2014, 28(3), 181-194.
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite | TC[WOS]:158 TC[Scopus]:215 | Submit date：2019/08/15
Brand Preference  Csr Performance  Hotel  Perceived Brand Quality