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Improving Brand Loyalty through Social Media Marketing: Is It Possible? An empirical study of S-O-R paradigm
Conference paper
Zichen Wang, Tanapol Kortana, Wenzhi Kuang. Improving Brand Loyalty through Social Media Marketing: Is It Possible? An empirical study of S-O-R paradigm[C], 2020, 01039.
Authors:
Zichen Wang
;
Tanapol Kortana
;
Wenzhi Kuang
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Submit date：2021/12/06
