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Journal article [2]
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2007 [2]
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英語English [2]
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Journal of Globa... [2]
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Global marketers' dilemma: Whether to translate the brand name into local language
Journal article
Chow,Clement S.F., Tang,Esther P.Y., Fu,Isabel S.F.. Global marketers' dilemma: Whether to translate the brand name into local language[J]. Journal of Global Marketing, 2007, 20(4), 25-38.
Authors:
Chow,Clement S.F.
;
Tang,Esther P.Y.
;
Fu,Isabel S.F.
Favorite
|
TC[Scopus]:
7
|
Submit date：2019/08/02
Brand Name Translation
China Market
Consumer Involvement
Hedonism
Purchase Intention
Global marketers' dilemma: Whether to translate the brand name into local language
Journal article
Chow,Clement S.F., Tang,Esther P.Y., Fu,Isabel S.F.. Global marketers' dilemma: Whether to translate the brand name into local language[J]. Journal of Global Marketing, 2007, 20(4), 25-38.
Authors:
Chow,Clement S.F.
;
Tang,Esther P.Y.
;
Fu,Isabel S.F.
Favorite
|
TC[Scopus]:
7
|
Submit date：2019/08/01
Brand Name Translation
China Market
Consumer Involvement
Hedonism
Purchase Intention
